Skip to main content

Review: Max Factor False Eye Lash Effect

When I went for the Asian launch of Max Factor's False Eye Lash Effect Mascara (FLE) in Beijing in July, I was blown away by how big mascaras were in China. The launch gambit and all that hype about FLE seemed like the company had chanced upon a secret formula that liberated women from lash woes. Everyone around me fluttered their lashes and swore by it. Brand ambassador and celebrity make-up artist Pat McGrath said she carried at least 5 of those magic wands in her handbag wherever she went - not that I checked. But with that kind of launch exposure, I was compelled to believe that women of the world could really (and finally) say goodbye to false lashes.

Two weeks later, I tested it on several occasions, and concluded that better not dump your fake lashes into the bin just yet. FLE actually coats the lashes well, literally separating lash by lash, giving them full coverage. The end result is natural in a very girl-next-door way, but I don't think it replaces the drama of the most ordinary of fake lashes.

It can also get a bit clumpy with many coats. I'm not too fond of the brush as I find it too thick and it messes with my lower lashes while I'm still on the upper. However the waterproof version turns out to be great! Spent an hour in the pool and the lashes were still perfectly curled up and there was absolutely no signs of thining or fading colour- which meant that I spent a good 5 minutes dabbling with an oil-based eye-make up remover later in the shower.

I think too much of hype spoiled the fun for me. It's surely not a substitute to false lashes.


Comments

Popular posts from this blog

Healing With Essential Oils

OILS and I go a long way. My mom used a lot of oil on me, growing up. As a teenager, baby oil was my go-to daily face moisturiser. I didn't know then what I know now about synthetic oils but it worked for me. In my early 20s, I fell in love with pure essential oils. I was introduced to the world of Culpeper during work. Then, I was gifted a 50ml bottle of jojoba base oil with two precious bottles of 10ml rose and geranium essentials oils courtesy of Culpeper. I was set for life and I've never looked back ever since. 

Over the years, I have depended on and dwelled solely in beauty oils. Recently, I've started learning about healing through essential oils. It's been a huge eye-opener for me. Essential oils are just not skin deep, they're simply so much more than that. The potent substances extracted through steam distillation from various shrubs, flowers, roots, skin and seeds could have incredible healing powers when used with sensitivity, respect and knowledge. It i…

My Karma Kamet

CONSIDERING my big love for essential oils, I know meeting Karma Kamet (KK) was destiny. My first encounter with this Thai label of aromatherapy product is like a brief introduction to a friend's friend who'd later turn out to be someone you wake up next to quite regularly. I walked into a KK kiosk at a mall in Petaling Jaya about two years ago. Well, the products then were impressive - high grade essential oils, but the collection seemed pretty scarce with stupid price tags on them. So I didn't bother following up until a few days ago when I bumped into KK at its homeland, in its full range and glory! 
The KK oils are super awesome with a capital W. Like Wow. So spending time at the KK store in the Central World mall in Bangkok was a bliss. Not only are the products much cheaper there, the place is a total retreat too. On one side is the store where there are all kinds of products ranging from scented candles, perfume oil mist, pure essential oils, soaps, oil sprays, herba…

A Painful Lesson

BEING back in the pool has been great ! Found my rhythm again and I'm swimming like a dolphin although my friend Aida says I swim like a shark. I told her I won't bite as long as she doesn't throw herself like a whale onto my swimming lane. You know how annoying it is when inconsiderate, non-swimming creatures suddenly decide to 'float' in your swimming way knowing that you've been doing laps for the last 30 minutes ? If they are not blind, then they have to be socially spastic. Socially spastic like the man who doesn't swim at the Kelana Jaya pool. This man, with belly like a pot, wonders in the middle section of the 50m pool, and does nothing but floats or water-threads just when a swimmer is reaching that section of the pool. Two weeks ago, I was a victim of this water-buffalo. When I was just a meter away from him, he appeared on my lane, looking at me with that too-bad-its-my-pool-too look that I had to stop and swim around him. No apologies at all. Ho…