Review: Max Factor False Eye Lash Effect

When I went for the Asian launch of Max Factor's False Eye Lash Effect Mascara (FLE) in Beijing in July, I was blown away by how big mascaras were in China. The launch gambit and all that hype about FLE seemed like the company had chanced upon a secret formula that liberated women from lash woes. Everyone around me fluttered their lashes and swore by it. Brand ambassador and celebrity make-up artist Pat McGrath said she carried at least 5 of those magic wands in her handbag wherever she went - not that I checked. But with that kind of launch exposure, I was compelled to believe that women of the world could really (and finally) say goodbye to false lashes.

Two weeks later, I tested it on several occasions, and concluded that better not dump your fake lashes into the bin just yet. FLE actually coats the lashes well, literally separating lash by lash, giving them full coverage. The end result is natural in a very girl-next-door way, but I don't think it replaces the drama of the most ordinary of fake lashes.

It can also get a bit clumpy with many coats. I'm not too fond of the brush as I find it too thick and it messes with my lower lashes while I'm still on the upper. However the waterproof version turns out to be great! Spent an hour in the pool and the lashes were still perfectly curled up and there was absolutely no signs of thining or fading colour- which meant that I spent a good 5 minutes dabbling with an oil-based eye-make up remover later in the shower.

I think too much of hype spoiled the fun for me. It's surely not a substitute to false lashes.

Comments

Shit Happens

MAYBE it helps to appear confident and sure of yourself even if your mind is tangled up in a Cuban whore house sometimes. Or how else are you going to get away from being handcuffed and dragged shamefully into the security room when you've absent-mindedly walked out of a luxury boutique with a RM15,000 (about USD$ 5000) handbag on your arm, unpaid for! Silly me. It happened a couple of days ago at a Louis Vuitton boutique in town. I was with a friend, looking for a certain handbag ( Oh, RC . I don't usually do this : stopping by to check out an obscenely-priced handbag because I still rather go on a whimsical holiday to the land of exotica which for me is Africa :p ) Funny thing is when I walked out of the store, the well-dressed security officer, looked at us and the handbag, and let us go with a gay smile. "Thank you, maam, and have a good evening," he said, holding the door open for us. Now, I hope his mind was also tangled up in a Cuban whore house becaus...

Chicken Soup For The Soul

AFTER about 10 years in the company, I have resigned! It feels strangely liberating and I never knew a resignation could present me with this incredible sense of freedom. Suddenly, I'm faced with choices. It's like ending a long relationship, not a long, bitter one but just one that has lost its sparks. The last time I left a company, I didn't resign. I fired myself instead. That, my friends, felt sooo good it was like releasing myself from an abusive relationship. I was jobless, penniless and almost homeless after that but boy, walking out of that office did feel like I'd grown magical wings. In my oversized 'minx', and a Petaling Jaya mug courtesy of the girls. -2008- But life can't be bad all the time. Four months later, I joined the paper, slipping into my dream job. Then on, life has been a roller coaster ride of a million experiences I wouldn't trade for anything else in the world. Work was work but more than work itself, all I eve...

The Mean One

WHAT do I do without prompts during sluggish times like this. Thanks to Mama Kat's. I'd share something mean someone had said to me once, and why it has stuck with me after all these years. You know how some people are plain weird ? The type that others would avoid simply because it's the easy way out around them? I've always thought that some of these individuals are just lonely and they could do with company once in a while. That's how I ended up spending some tea breaks with Madam X because most people just avoided her. So yeah. I took pity. Madam X was a smart lady with just too many personal issues that sometimes screwed up her talents. Often in a dreamy state, she loved talking about the drama that went on in her life and I'd always just listened. She also frequently went off topic and lectured about randoms things like what's inside a computer or the circuit of an electrical device. Now that's clearly not my cup of tea but I'd alway...

Pickles n' Tickles by JJ

Search This Blog